Schedule

[Programming EXCLUSIVELY for Platinum Credential] To undertake, in its origin, means to take upon oneself. Before being the creation of a business, it is the decision to act, assume responsibility and set ideas in motion. It is from this understanding that SP2B is born. We believe that entrepreneurship does not belong only to company founders, but to all who choose to transform the reality around them — and this transformation is the practical result of innovation, which requires two inseparable conditions: creativity to imagine the new and courage to transform it into action. In the inaugural edition, Yuval Harari reminded us that a sustainable future depends on rebuilding trust among people. In this opening session, we continue this reflection with Esther Perel, one of the world's leading references in human relations, to explore what sustains this entire journey: our capacity to create bonds, face conflicts and build together. Alongside Esther, Alice Braga brings a unique perspective. Her trajectory represents an entrepreneurship that goes beyond business: the courage to cross borders, reinvent herself in new contexts and demonstrate that identity, creativity and authenticity are also forces capable of transforming the world. In an era when artificial intelligence democratizes access to information and expands our technical capacity, the human differential becomes even more valuable. How to preserve imagination under pressure? How to transform differences into collaboration? How to build relationships that sustain ambitious projects? More than a conversation about business, this session inaugurates SP2B 2026 with a reflection on what drives all innovation: people who choose to act, relationships that sustain this journey and the courage to build, together, a future that does not yet exist.

The World Summit Award (WSA) is a global initiative that recognizes and promotes the world's most innovative digital solutions, valuing not only technological excellence but also their relevance to the context in which they were created and their contribution to inclusion and accessibility. The WSA was established in 2003 in Geneva as part of the World Summit on the Information Society (WSIS), a United Nations initiative. Since then, it has been held every two years and coordinated by the International Center for New Media (ICNM) in Salzburg, Austria. More than a technology award, the WSA is a global celebration of diversity, innovation, accessibility, and inclusion. Its mission extends beyond recognizing cutting-edge projects: it reinforces the idea that information and communication technologies are essential drivers of sustainable development at the individual, national, and global levels. The global competition is built upon national selections involving more than 180 countries. Through local competitions, each participating nation identifies its most outstanding projects across eight award categories. Public institutions, private companies, non-profit organizations, startups, and individual innovators are all eligible to participate. In Brazil, the WSA annually identifies, promotes, and showcases the country's most innovative, creative, inclusive, and socially impactful digital projects—those that contribute to advancing the United Nations Sustainable Development Goals (SDGs). Throughout its 18-year history, the WSA has recognized more than 700 outstanding projects from around the world.

The increase in longevity is reshaping the labor market, consumption, and the way new businesses are born — and Brazil is experiencing a silent boom of mature entrepreneurs. They don't come empty-handed: they bring expertise, contact networks, and decades of experience that the innovation ecosystem cannot ignore. But is the market — investors, accelerators, public policies — prepared for this shift? The session discusses real opportunities and challenges of silver entrepreneurship, and what is missing to expand access to credit, mentorship, and support networks.

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What makes Brazil a creative powerhouse in experiences? What the world already recognizes and what we can still enhance, based on recent achievements at the international Cannes Lions + Lusófonos awards

This panel challenges the utilitarian view that digital transformation and Artificial Intelligence exist solely to improve corporate efficiency and maximize profits. Through the lens of the Sustainable Development Goals (SDGs) and the WSA ecosystem, the discussion repositions technology and AI as tools for social empowerment, algorithmic justice, and the enhancement of human creativity. The central focus is to explore how we can move beyond the mere "digitalization of bureaucracy" toward meaningful innovation capable of addressing Brazil's long-standing challenges—such as hunger, productive exclusion, and educational gaps—without deepening existing inequalities.

The FIFA Women's World Cup 2027™ represents a unique opportunity for brands to contribute to the growth and dissemination of women's football, while expanding their connection with new audiences. The panel discusses how sponsorship, creativity, experience and purpose can transform the tournament into one of the major sporting and cultural phenomena of the coming years.

AI agents are already screening resumes, scheduling interviews, and conducting initial conversations with candidates. The question is no longer whether recruitment will be transformed. It's who transforms first. In this panel, leaders from the country's largest talent consulting firms discuss what changes when AI takes over operations: what human recruiters start doing with the time they've gained, how hiring quality becomes the new competitive advantage, and where the limits of governance and trust lie in a process that decides careers. A conversation about the future of those who hire, with those who hire at scale.

Where is the deal flow: A map of Brazilian Venture Capital.

The opening of the Globo Summit invites the public to look at what connects us as a country. William Bonner brings Brazilianness as a starting point, attributing credibility to the power of stories, information, and culture in building influence. Manzar Feres, in turn, will contextualize Globo's strategic vision and the company's role in a constantly transforming ecosystem.

Why has bringing together millions of people in the same second become the most powerful asset in the market? This panel discusses the cultural and commercial impact of simultaneous collective experiences from sports to reality shows, including music. Discover how mass audiences dictate new engagement metrics, transform events into national phenomena and generate unique reverberation.

Supplier research no longer starts in a search box. It starts in a conversation with an artificial intelligence that responds with a name and a justification. When there is only one answer, there is no page two. Almost 35% of what AI references about business on LinkedIn comes from people who decided to write what they know, not from institutional websites. Google and Flash take the stage with LinkedIn to discuss what a brand needs to have published to be the answer, why corporate content without attribution is becoming invisible to humans and machines, and what comes out of the budget when citation is worth more than the click.