Carla Mita
Vice President of Marketing at Visa Brazil
Visa do Brasil
FIFA SUMMIT - Building the Next Big Sports Phenomenon: The Role of Brands in the 2027 Women's World Cup
10/08 · 14:00 - 15:00
Belong - The Human Code
The FIFA Women's World Cup 2027™ represents a unique opportunity for brands to contribute to the growth and dissemination of women's football, while expanding their connection with new audiences. The panel discusses how sponsorship, creativity, experience and purpose can transform the tournament into one of the major sporting and cultural phenomena of the coming years.