Ebru Semizer
Ebru Semizer is Marketing Director at Hyundai Motor Brazil, where she leads the brand, communication, CRM, innovation, and customer experience areas. With over two decades of international experience, she believes that attention is the main currency in today's market and that it only translates into results when there is a genuine connection between brand, product, and experience. Leading Hyundai's marketing, she has been driving strategies that combine creativity, data, and integrated experiences to build relevance in an increasingly fragmented and competitive consumer landscape.
FIFA SUMMIT - Building the Next Big Sports Phenomenon: The Role of Brands in the 2027 Women's World Cup
The FIFA Women's World Cup 2027™ represents a unique opportunity for brands to contribute to the growth and dissemination of women's football, while expanding their connection with new audiences. The panel discusses how sponsorship, creativity, experience and purpose can transform the tournament into one of the major sporting and cultural phenomena of the coming years.
Attention Economy: Transforming Experience into Results
In this conversation, NEOOH, Mondelez and Hyundai put into perspective how an innovative project is not enough to compete for attention - whether on shelves, in digital or in urban spaces - it is necessary to have an integrated, connected and resilient strategy.