Gus Souza

Gus Souza is a Senior Art Director at AlmapBBDO. With over 20 Lions at Cannes, he is one of the creatives behind the iconic 'Pedigree Caramelo' campaign, which earned the agency its first Titanium Lion in history. He has signed projects for brands such as Burger King, Doritos, Volkswagen, Johnnie Walker, and Netflix. His creative process starts from reading cultural phenomena to transform them into brand territory.