Rodolfo Medina
Rodolfo Medina began his career in advertising inspired by his father Roberto Medina's professional experience. Today he is CEO of Grupo Dreamers, a holding company with 20 businesses, including Artplan, Dream Factory, A-Lab, Convert, Lovely and YouDare, as well as Chief Partnerships Officer at Rock World, responsible for Rock in Rio, The Town and Lollapalooza Brasil festivals. He leads a holding company with 1,800 employees and has received important recognitions, such as Agency Executive (ABP), Advertiser of the Year (Colunistas Rio), Caboré 2022 finalist and member of Meio & Mensagem's Game Changers 2026 list.
Summit Globo - Influence and Reverberation: how simultaneity became the scale that shapes culture
Why has bringing together millions of people in the same second become the most powerful asset in the market? This panel discusses the cultural and commercial impact of simultaneous collective experiences from sports to reality shows, including music. Discover how mass audiences dictate new engagement metrics, transform events into national phenomena and generate unique reverberation.