Tadeu Schmidt
Tadeu Schmidt is one of the most versatile and respected communicators in the country. With a solid career in sports journalism and entertainment, he won over audiences with his easygoing, charismatic, and good-humored style. For years, he was one of the main figures on Fantástico, where he shined hosting iconic segments such as 'Cavalinhos do Fantástico', 'Bola Cheia e Bola Murcha', and 'Detetive Virtual'. His ability to navigate between information and entertainment led him to host Big Brother Brasil, where he leaves his mark on one of the biggest audience phenomena in the country.
Summit Globo - Influence and Reverberation: how simultaneity became the scale that shapes culture
Why has bringing together millions of people in the same second become the most powerful asset in the market? This panel discusses the cultural and commercial impact of simultaneous collective experiences from sports to reality shows, including music. Discover how mass audiences dictate new engagement metrics, transform events into national phenomena and generate unique reverberation.