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Stages

The space 2b transformed

Multiple voices, one ecosystem

Stages dedicated to provocative debates, panels with visionary leaders, and conversations that challenge the conventional. Each route is a different path to question trends, anticipate movements, and co-create solutions guided by human impact.

We provoke to generate questions that lead to new reflections and to instigate change, always with respect and openness to different perspectives.

Knowledge trails

Organized in knowledge trails, the stages follow different entrepreneurial journeys: from connection and business generation to technological transformation, from creative inspiration to cultural and human recognition as a strategic asset. Each thematic line deepens a perspective on the present and future of business, allowing the audience to choose their own trail and build an experience aligned with their challenges, interests, and ambitions.

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Trail Inspiration

BESPOKE

by Claro
Ibirapuera Auditorium
keynotes, entrepreneurship and society, unusual encounters, inspiration
keynotes, entrepreneurship and society, unusual encounters, inspiration
Trail Vibration

BESIDE

by Claro
Jardim Auditório
shows, performances and live experiences
shows, performances and live experiences

Between

Food Court
gastronomy, experience, connection
gastronomy, experience, connection

BEATS 01

by the City of São Paulo
Marquise
Where live experiences make all the difference

BEATS 02

by SPcine
Marquise
Performances that connect

BEATS 03

Marquise
Where creativity takes center stage

BEATS 04

by Claro
FOOD COURT
Where experiences become memories.
Knowledge Trail

Belong

OCA Ibirapuera
fashion, brands, branding, behavior, culture, live marketing, experiences, society, belonging
The Human Code
behavior, sociology, culture
Beyond Brands
marketing, advertising, branding
BRIFW
by C&A
fashion, art, design, identity, culture, creation
LiveX
live marketing, branded experience
BELIEVE
Philosophy, Anthropology, Self-Awareness, Consciousness

BEGINNING 01

Afro Museum
HUMANITY, ANCESTRY & TECHNOLOGY

BEGINNING 02

by Aladas
AFRO MUSEUM
ANCESTRY, MEMORY, FUTURES

PLANETARIUM

immersive experiences
Trail Transformation

BEYOND

Pacubra
technology, innovation, city, foodtech, agritech, femtech, healthtech, edtech, future
AI, QUANTUM & THE AGE OF AWARENESS
by Claro
ai, new technologies, conscious technology
Work in Progress
career, lifelong learning, education, future of work, evolution
Cities Reimagined
by Sabesp
smart cities, urbanism, mobility
Feeding the Future
future of food, foodtechs, gastronomy
Decoding Life
longevity, biotechnology, future health
New Currencies
by C6
tokenization, trust and economy
Business Area

Beehive

Pavilhão da Bienal
Growth Stage
by B3
scalability, sustainable growth, efficiency
Builder Stage
by C6
leadership, culture, entrepreneurial mindset
Enterprise Stage
by Itaú
strategy, predictability, cash flow efficiency, management
Innovation Stage
validation, innovation, fundraising, equity
Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

The complete experience: exclusive opening night and access at Hotel Unique.

For C-level executives, founders, and investors seeking privileged access and high-impact connections.

Everything in Enterprise, plus:

  • 8 days of event
  • Exclusive Opening Night with Esther Perel. Subject to venue capacity (opt-in required).
  • Access to VIP area
  • Fast Pass for the most in-demand sessions
  • Shuttle service during the event. (Shuttle service: Hotel Unique - Ibirapuera Park - Hotel Unique.)
  • Premium networking with investors, founders, and executives
R$ 4.720,00
BUY now

ENTERPRISE

Direct access to decision-makers: networking with investors and executives in the Business Area.

For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.

Everything in Explorer, plus:

  • 7 days of event (except opening night)
  • Access to Business Area
  • Premium show floors
  • Meeting tool with one-to-one meeting scheduling
R$ 2.360,00
-50% discount*
R$ 1.180,00
BUY now

EXPLORER

Our passport to knowledge, connections, and experiences.

For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.

Everything in Day Pass, plus:

  • 7 days of event (except opening night)
  • Saturday and Sunday with priority registration
  • Access to stages and tracks (except Business Area)
R$ 1.180,00
-50% discount*
R$ 590,00
BUY now

Day Pass

For those who want to fit SP2B into a packed schedule.

Professionals with a busy week who can dive into a single day of the event.
  • 1 day of the event of your choice (Monday or Tuesday ot Wednesday or Thursday)
  • Access to stages and tracks on the chosen day (except Business Area)
R$ 590,00
-50% discount*
R$ 295,00
BUY now

Z pass

For young entrepreneurs taking their first steps in the market.

University students, recent graduates, and content creators starting their careers.
  • 1 dedicated event day (Friday)
  • Access to stages and tracks on Friday (except Business Area)
R$ 320,00
-50% discount*
R$ 160,00
BUY now

EMPOWER

SAT AUG 15

For emerging talents driving transformation

Designed for micro-entrepreneurs, community leaders, and emerging talents who believe in innovation as a tool for impact.
  • 1 dedicated event day (Saturday)
  • Access to all stages and content tracks on the selected day (Saturday)
  • It does not provide access to the "Criolo featuring AJULLIACOSTA" show.

CRIOLO FEATURING AJULLIACOSTA

SAT AUG 15
A celebration of music, art, and the power of Brazil's peripheral culture to inspire and connect.
SOLD OUT

BAIANASYSTEM

SUN AUG 16
A powerful closing celebration featuring one of the most influential bands in contemporary Brazilian music.
SOLD OUT

50% Discount:

Claro customers: coupon available in the Claro app.

C6 Bank customers: pay with a C6 card and use the coupon code C6NOSP2B.

Itaú customers: pay with an Itaú card and use the coupon code ITAUNOSP2B.

Excludes Platinum credentials.