Rubens Gustavo Gurevich
Electrical engineer with a postgraduate degree in marketing, entrepreneur in the educational systems development field, CEO of PEEX BRASIL, a company that has been in the market for 30 years helping large corporations manage leadership development, CEO of Brasil Open Badge, a powerful digital badge ecosystem for career recognition and engagement.
ESPM Summit - Entrepreneurial Longevity: Who Said the Future Belongs Only to the Young?
The increase in longevity is reshaping the labor market, consumption, and the way new businesses are born — and Brazil is experiencing a silent boom of mature entrepreneurs. They don't come empty-handed: they bring expertise, contact networks, and decades of experience that the innovation ecosystem cannot ignore. But is the market — investors, accelerators, public policies — prepared for this shift? The session discusses real opportunities and challenges of silver entrepreneurship, and what is missing to expand access to credit, mentorship, and support networks.