André Svartman
Marketing graduate with Master’s degrees in Communication and Business Administration. Currently leads Marketing at adidas Brazil, having previously worked at Unilever and Walmart, among other companies. He has also founded and managed ventures in the technology and marketing sectors.
FIFA SUMMIT - Building the Next Big Sports Phenomenon: The Role of Brands in the 2027 Women's World Cup
The FIFA Women's World Cup 2027™ represents a unique opportunity for brands to contribute to the growth and dissemination of women's football, while expanding their connection with new audiences. The panel discusses how sponsorship, creativity, experience and purpose can transform the tournament into one of the major sporting and cultural phenomena of the coming years.
Brands That Understood the Potential of Lifestyle
André Svartman, CMO at Adidas, and Guilherme Martins, VP at Diageo, discuss the power of brands that have successfully connected with lifestyle.