Kenya Sade
TV HOST
Globo
TV host and journalist for major live events and festivals on TV Globo
Summit Globo - Influence and Reverberation: how simultaneity became the scale that shapes culture
10/08 · 14:40 - 15:30
Bespoke
Why has bringing together millions of people in the same second become the most powerful asset in the market? This panel discusses the cultural and commercial impact of simultaneous collective experiences from sports to reality shows, including music. Discover how mass audiences dictate new engagement metrics, transform events into national phenomena and generate unique reverberation.