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Where Connection Becomes Action

Business Area

The Business Area is the space where connections turn into opportunities and where entrepreneurship takes shape at different stages of maturity. Here, business, innovation, investment, management, and scaling come together on a journey designed to reflect the real challenges faced by those who build, lead, and expand.

Organized across four stages, the Business Area brings together content, networking, and experiences tailored to different segments of the ecosystem—from startups to SMEs, and from operations to strategic capital. Participants can also sign up for mentoring sessions and workshops, as well as schedule exclusive one-on-one meetings through the official SP2B app, expanding opportunities for networking and business development. The Business Area is exclusive to participants with PLATINUM and ENTERPRISE credentials. In addition to access to the entire program, Platinum participants also have access to an exclusive VIP Area, designed to enhance networking and provide an even more premium experience during the event.

SP2B Business Area
TRAINING
BUSINESS
EXPO
#01

GROWTH STAGE

Financing strategies, credit, investment, and expansion for businesses seeking to grow with structure, efficiency, and long-term vision.
#02

BUILDER STAGE

Conversations on leadership, culture, scale, and strategic vision for those on the front line of building and sustaining businesses.
#03

ENTERPRISE STAGE

A stage focused on SMEs, with practical exchanges on management, predictability, efficiency, and sustainable growth based on real market dynamics.
#04

INNOVATION STAGE

Connections between companies, startups, and applicable solutions to address real operational, competitive, and business transformation challenges.
Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

The complete experience: exclusive opening night and access at Hotel Unique.

For C-level executives, founders, and investors seeking privileged access and high-impact connections.

Everything in Enterprise, plus:

  • 8 days of event
  • Exclusive Opening Night with Esther Perel. Subject to venue capacity (opt-in required).
  • Access to VIP area
  • Fast Pass for the most in-demand sessions
  • Shuttle service during the event. (Shuttle service: Hotel Unique - Ibirapuera Park - Hotel Unique.)
  • Premium networking with investors, founders, and executives
R$ 4.720,00
BUY now

ENTERPRISE

Direct access to decision-makers: networking with investors and executives in the Business Area.

For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.

Everything in Explorer, plus:

  • 7 days of event (except opening night)
  • Access to Business Area
  • Premium show floors
  • Meeting tool with one-to-one meeting scheduling
R$ 2.360,00
-50% discount*
R$ 1.180,00
BUY now

EXPLORER

Our passport to knowledge, connections, and experiences.

For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.

Everything in Day Pass, plus:

  • 7 days of event (except opening night)
  • Saturday and Sunday with priority registration
  • Access to stages and tracks (except Business Area)
R$ 1.180,00
-50% discount*
R$ 590,00
BUY now

Day Pass

For those who want to fit SP2B into a packed schedule.

Professionals with a busy week who can dive into a single day of the event.
  • 1 day of the event of your choice (Monday or Tuesday ot Wednesday or Thursday)
  • Access to stages and tracks on the chosen day (except Business Area)
R$ 590,00
-50% discount*
R$ 295,00
BUY now

Z pass

For young entrepreneurs taking their first steps in the market.

University students, recent graduates, and content creators starting their careers.
  • 1 dedicated event day (Friday)
  • Access to stages and tracks on Friday (except Business Area)
R$ 320,00
-50% discount*
R$ 160,00
BUY now

EMPOWER

SAT AUG 15

For emerging talents driving transformation

Designed for micro-entrepreneurs, community leaders, and emerging talents who believe in innovation as a tool for impact.
  • 1 dedicated event day (Saturday)
  • Access to all stages and content tracks on the selected day (Saturday)
  • It does not provide access to the "Criolo featuring AJULLIACOSTA" show.

CRIOLO FEATURING AJULLIACOSTA

SAT AUG 15
A celebration of music, art, and the power of Brazil's peripheral culture to inspire and connect.
SOLD OUT

BAIANASYSTEM

SUN AUG 16
A powerful closing celebration featuring one of the most influential bands in contemporary Brazilian music.
SOLD OUT

50% Discount:

Claro customers: coupon available in the Claro app.

C6 Bank customers: pay with a C6 card and use the coupon code C6NOSP2B.

Itaú customers: pay with an Itaú card and use the coupon code ITAUNOSP2B.

Excludes Platinum credentials.