Business Area
The Business Area is the space where connections turn into opportunities and where entrepreneurship takes shape at different stages of maturity. Here, business, innovation, investment, management, and scaling come together on a journey designed to reflect the real challenges faced by those who build, lead, and expand.
Organized across four stages, the Business Area brings together content, networking, and experiences tailored to different segments of the ecosystem—from startups to SMEs, and from operations to strategic capital. Participants can also sign up for mentoring sessions and workshops, as well as schedule exclusive one-on-one meetings through the official SP2B app, expanding opportunities for networking and business development. The Business Area is exclusive to participants with PLATINUM and ENTERPRISE credentials. In addition to access to the entire program, Platinum participants also have access to an exclusive VIP Area, designed to enhance networking and provide an even more premium experience during the event.

GROWTH STAGE

BUILDER STAGE

ENTERPRISE STAGE

INNOVATION STAGE

The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel. Subject to venue capacity (opt-in required).
- Access to VIP area
- Fast Pass for the most in-demand sessions
- Shuttle service during the event. (Shuttle service: Hotel Unique - Ibirapuera Park - Hotel Unique.)
- Premium networking with investors, founders, and executives

ENTERPRISE
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- Access to Business Area
- Premium show floors
- Meeting tool with one-to-one meeting scheduling

EXPLORER
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 7 days of event (except opening night)
- Saturday and Sunday with priority registration
- Access to stages and tracks (except Business Area)

Day Pass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of the event of your choice (Monday or Tuesday ot Wednesday or Thursday)
- Access to stages and tracks on the chosen day (except Business Area)

Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and tracks on Friday (except Business Area)

EMPOWER
For emerging talents driving transformation
Designed for micro-entrepreneurs, community leaders, and emerging talents who believe in innovation as a tool for impact.
- 1 dedicated event day (Saturday)
- Access to all stages and content tracks on the selected day (Saturday)
- It does not provide access to the "Criolo featuring AJULLIACOSTA" show.
