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Trails

Where connection turns into action

São Paulo is recognized as the city of movement, and SP2B transforms that energy into a living ecosystem where business, innovation, culture, technology, and human impact no longer occupy separate spaces — they connect into new possibilities for the future.

The knowledge trails give shape to this experience. Thematic journeys that deepen debates, bring contexts together, and help each person build their own path within the event according to their interests, challenges, and ambitions.

Knowledge trails

Emerald line

Business Area

Pacubra
The pulsating center of SP2B's business connections. Here, entrepreneurship, startups, innovation, management, investment, and scale come together in an environment of convergence, learning, and exchange. A trail aimed at those seeking growth, efficiency, and real opportunities to drive businesses at different stages.
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Lilac line

Trail Transformation

Marquise
Explores how technology, innovation, and new solutions are reshaping businesses, cities, and systems. The trail for those who want to follow transformations in artificial intelligence, new technologies, smart cities, foodtech, healthtech, education, and the future of work — connecting strategic vision and practical application.
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Yellow line

Knowledge Trail

Museo afro | Planetário | Oca
Reclaims the value of ancestry, memory, culture, and self-knowledge as forces capable of expanding repertoires and generating innovation. A trail that spans philosophy, anthropology, behavior, identity, and futures for those who understand that recognizing origins, narratives, and contexts is also building a worldview.
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Ruby line

Trail Vibration

Praça de alimentação | jd auditório
Celebrates the encounter between culture, experience, live marketing, branded experience, and live expression as an essential part of human connection. The trail where music, performances, and sensory experiences activate presence, belonging, and movement, creating new forms of engagement between audiences, brands, and content.
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Diamond line

Trail Inspiration

Auditório | bienal
The starting point for broadening perspectives and seeing the present through new eyes. Brings together keynotes, unexpected encounters, and conversations that connect entrepreneurship, society, branding, culture, and behavior — inspiring new readings on business, creation, and the future.
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Mapa das trilhas do SP2B no Parque Ibirapuera
Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

For those who want to be at the center of everything.

The most complete credential at SP2B. Designed for those who want to go beyond the experience and gain privileged access to leading figures, content, and ecosystem opportunities. With PLATINUM, you live the event in depth, connecting with investors, executives, and global founders in strategic environments and exclusive experiences.

  • Access to all 8 event days (Monday through Friday with credential + Saturday and Sunday with priority registration)
  • Access to all content stages (Tracks, Business Area, and Innovation/Tech stages)
  • Access to training content including masterclasses, workshops, and mentoring sessions
  • Access to exclusive events
  • Access to premium spaces including VIP Area, exclusive lounges, and premium show floors
  • Access to the exhibition area (Expo)
  • Access to the networking tool with one-to-one meeting scheduling (Meeting Tool)
  • Premium networking with global investors, executives, and founders
  • Fast Pass for high-demand content sessions
  • Shuttle service to ease transportation and optimize your experience
  • Invitations to exclusive events
  • Exclusive market insights report
  • Access to shows in an exclusive area
  • Access to the gastronomy area
  • Exclusive gift (SP2B bag)

Enterprise

For those who want to turn connection into business.

The ideal credential for executives, intrapreneurs, and leaders who want to go beyond content and generate real impact within their companies. With ENTERPRISE, you access SP2B's main content while building strategic connections with startups, investors, and partners in an environment designed to accelerate decisions and opportunities.

  • Access to all 7 event days (Monday through Friday with credential + Saturday and Sunday with priority registration)
  • Access to all content stages (Tracks, Business, and Innovation/Tech stages)
  • Access to training content including masterclasses, workshops, and mentoring sessions
  • Access to exclusive events including opt-in for guest lists at brand-hosted side events
  • Access to premium spaces including VIP Area, exclusive lounges, and premium show floors
  • Access to the exhibition area (Expo)
  • Access to the networking tool with one-to-one meeting scheduling (Meeting Tool)
  • Networking with investors, executives, and ecosystem players
  • Access to shows in an exclusive area
  • Access to the gastronomy area

Explorer

For those who want to be inspired and get moving.

The ideal pass for those looking to learn, explore new ideas, and connect with what is shaping the future of business, technology, and creativity. With EXPLORER, you experience SP2B intensely throughout the week, accessing relevant content and experiences that expand your repertoire and generate new perspectives to put into practice.

  • Access to content days (Tuesday through Friday) + Saturday and Sunday with priority registration
  • Access to content stages (Tracks and Innovation/Tech stages)
  • Access to the exhibition area (Expo)
  • Access to the networking tool with meeting scheduling at meeting points
  • Networking with ecosystem participants
  • Access to shows at the auditorium garden
  • Access to the gastronomy area

Daypass

For those who want to experience SP2B at their own pace.

The ideal option for those who don't have the full week available but want to immerse themselves in an intense day of innovation, content, and connections. With the DAY PASS, you choose the day that makes the most sense for you and access the event's main content and experiences.

  • Access to 1 event day (Tuesday, Wednesday, Thursday, or Friday)
  • Access to content stages (Tracks and Innovation/Tech stages)
  • Access to the exhibition area (Expo)
  • Access to the networking tool with meeting scheduling at meeting points
  • Networking with event participants
  • Access to shows at the auditorium garden
  • Access to the gastronomy area
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