Renata
Summit Globo - Influence and Reverberation: how simultaneity became the scale that shapes culture
Why has bringing together millions of people in the same second become the most powerful asset in the market? This panel discusses the cultural and commercial impact of simultaneous collective experiences from sports to reality shows, including music. Discover how mass audiences dictate new engagement metrics, transform events into national phenomena and generate unique reverberation.
Women Who Move the Game: Leadership, Business and the Future of Sports with the FIFA Women's World Cup 2027™
The transformation of sports also involves those who occupy leadership positions and make decisions on and off the field. The panel brings together different perspectives to discuss the impact of female leadership in business and the sports industry, as well as the opportunities that the FIFA Women's World Cup 2027™ represents for the different segments impacted by the event.