Joana Chulam
MEDIA DIRECTOR
MERCADO LIVRE
With 22 years of experience in media, Joana Chulam built her career at Brazil's largest agencies. Today, she leads Mercado Livre's Media division in the country, driving innovation and results for the brand.
Summit Globo - Influence and Reverberation: how simultaneity became the scale that shapes culture
10/08 · 14:40 - 15:30
Bespoke
Why has bringing together millions of people in the same second become the most powerful asset in the market? This panel discusses the cultural and commercial impact of simultaneous collective experiences from sports to reality shows, including music. Discover how mass audiences dictate new engagement metrics, transform events into national phenomena and generate unique reverberation.