Felipe Zanucci
Leader of global strategic accounts at LinkedIn and co-leader of Social Impact for the company in Latin America. Over 15 years connecting media, data, and business.
LinkedIn Summit - If AI Skips You: How to Be Considered in the LLM Era
Supplier research no longer starts in a search box. It starts in a conversation with an artificial intelligence that responds with a name and a justification. When there is only one answer, there is no page two. Almost 35% of what AI references about business on LinkedIn comes from people who decided to write what they know, not from institutional websites. Google and Flash take the stage with LinkedIn to discuss what a brand needs to have published to be the answer, why corporate content without attribution is becoming invisible to humans and machines, and what comes out of the budget when citation is worth more than the click.
Non-Obvious Generation: What LinkedIn Data Reveals About Gen Z
Almost everything said about Generation Z in the workplace comes from stereotypes, not evidence. In this panel, Mari Galindo, author of "GenZ: The Non-Obvious Generation", and Felipe Zanucci from LinkedIn, cross over ten years of generational observation with actual platform behavior to separate what is myth from what appears in the data. The result is a less comfortable and more useful portrait of how this generation presents itself, consumes and decides on LinkedIn. *LinkedIn Sponsored Session