Guillermo Gomez

Supplier research no longer starts in a search box. It starts in a conversation with an artificial intelligence that responds with a name and a justification. When there is only one answer, there is no page two. Almost 35% of what AI references about business on LinkedIn comes from people who decided to write what they know, not from institutional websites. Google and Flash take the stage with LinkedIn to discuss what a brand needs to have published to be the answer, why corporate content without attribution is becoming invisible to humans and machines, and what comes out of the budget when citation is worth more than the click.