Jandaraci Araújo
Jandaraci Araújo is an executive, entrepreneur, and board member with over 30 years of experience in finance, governance, and economic development, building a career that consistently connects the public and private sectors. Her entrepreneurial journey began at a young age when she sold snacks on trains—an experience that profoundly shaped her vision on income generation, social mobility, and economic opportunities.
Opening Ceremony WSA Brazil Awards 2026
The World Summit Award (WSA) is a global initiative that recognizes and promotes the world's most innovative digital solutions, valuing not only technological excellence but also their relevance to the context in which they were created and their contribution to inclusion and accessibility. The WSA was established in 2003 in Geneva as part of the World Summit on the Information Society (WSIS), a United Nations initiative. Since then, it has been held every two years and coordinated by the International Center for New Media (ICNM) in Salzburg, Austria. More than a technology award, the WSA is a global celebration of diversity, innovation, accessibility, and inclusion. Its mission extends beyond recognizing cutting-edge projects: it reinforces the idea that information and communication technologies are essential drivers of sustainable development at the individual, national, and global levels. The global competition is built upon national selections involving more than 180 countries. Through local competitions, each participating nation identifies its most outstanding projects across eight award categories. Public institutions, private companies, non-profit organizations, startups, and individual innovators are all eligible to participate. In Brazil, the WSA annually identifies, promotes, and showcases the country's most innovative, creative, inclusive, and socially impactful digital projects—those that contribute to advancing the United Nations Sustainable Development Goals (SDGs). Throughout its 18-year history, the WSA has recognized more than 700 outstanding projects from around the world.
From Idea to Investment: What Separates Those Who Receive Funding from Those Who Don't
Raising investment is not about luck or exclusive networks — it's a combination of preparation, narrative, and relationship building. In this panel, we bring together essential perspectives: what goes through an investor's mind when you leave the room, how founders outside the main hubs build real pathways to access capital, and the concrete checklist of what your startup needs to have before knocking on any fund's door. A frank conversation about the investment game — for those who truly want to get in it.
Art, memory and city: inside the cultural ecosystem of Ibirapuera
Ibirapuera Park brings together some of São Paulo's main cultural institutions, forming an ecosystem where art, architecture, memory, education, and public space meet. With representatives from Urbia, MAM, Fundação Bienal, Museu Afro Brasil, and OCA, the panel addresses how to expand the connection between the museums, the park, and its different audiences, as well as presenting the challenges of management, programming, access, and innovation. The conversation also proposes a reflection on the role of these institutions in building more integrated, inclusive, and relevant cultural experiences for the city.


