The SP2B
SP2B stems from a simple conviction: entrepreneurship is human. It is the drive to create, transform, experiment, connect, and set in motion what is yet to come.
In a city that never stops, SP2B brings together investors, companies, startups, leaders, creators, and thinkers around what truly matters: ideas with the power to act, connections capable of generating impact, and businesses that look to the future with their feet on the ground.
Here, innovation takes shape. Through content, experiences, encounters, and activations across the city, SP2B brings people together, broadens perspectives, and drives movements that cross sectors, territories, and disciplines.
More than hosting an event, São Paulo becomes a platform for transformation. A living space where technology, culture, development, and entrepreneurship come together to build new possibilities. Because the future takes shape when the right people meet and decide to put it in motion.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel. Subject to venue capacity (opt-in required).
- Access to VIP area
- Fast Pass for the most in-demand sessions
- Shuttle service during the event. (Shuttle service: Hotel Unique - Ibirapuera Park - Hotel Unique.)
- Premium networking with investors, founders, and executives
ENTERPRISE
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- Access to Business Area
- Premium show floors
- Meeting tool with one-to-one meeting scheduling
EXPLORER
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 7 days of event (except opening night)
- Saturday and Sunday with priority registration
- Access to stages and tracks (except Business Area)
Day Pass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of the event of your choice (Monday or Tuesday ot Wednesday or Thursday)
- Access to stages and tracks on the chosen day (except Business Area)
Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and tracks on Friday (except Business Area)
EMPOWER
For emerging talents driving transformation
Designed for micro-entrepreneurs, community leaders, and emerging talents who believe in innovation as a tool for impact.
- 1 dedicated event day (Saturday)
- Access to all stages and content tracks on the selected day (Saturday)
- It does not provide access to the "Criolo featuring AJULLIACOSTA" show.