Enricco Benetti

I'm an advertising professional, strategist, partner and creative leader, passionate about building brands that generate cultural impact and business growth. For over 25 years, I've worked at the intersection of strategy, creativity, experience and innovation, transforming behavior into brand platforms and projects that connect people, culture and results. As partner, Co-CEO and Chief Creative & Strategy Officer at BFerraz, I lead Brand Experience, Live Entertainment and Promotional Ecosystems initiatives for some of the country's largest brands. I believe the best ideas are born when creativity, technology and business work as a single system.