Innovation, Culture, and Entrepreneurship Festival
Entrepreneurship is putting the world in motion
In Brazil, entrepreneurship is reality. Every day, people turn uncertainty into direction, ideas into action, and context into opportunity.
Entrepreneurship means taking ownership. It means acting despite uncertainty. It means starting the movement.
SP2B was born from that purpose. A gathering that connects those who do, those who build, and those who want to go further — bringing together innovation, business, and people in a shared flow.
Here, connections are turning points. It is when the right people meet that ideas gain direction, projects leave the drawing board, and the future truly begins to happen.
2B EXPECTED?
A week to create the future we want to live
Opening night
2B CONNECTED
Business Area
SP2B brings together, in a single environment, investors, companies, startups, and leaders operating at different stages of the innovation ecosystem. Through strategic content, practical training, and qualified networking opportunities, the event drives meaningful connections and supports entrepreneurs on their journey.
Divided into four stages — Growth, Builder, Enterprise, and Innovation — the area brings together founders and C-levels to SMEs and startups seeking real growth opportunities.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel. Subject to venue capacity (opt-in required).
- Access to VIP area
- Fast Pass for the most in-demand sessions
- Shuttle service during the event. (Shuttle service: Hotel Unique - Ibirapuera Park - Hotel Unique.)
- Premium networking with investors, founders, and executives
ENTERPRISE
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- Access to Business Area
- Premium show floors
- Meeting tool with one-to-one meeting scheduling
EXPLORER
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 7 days of event (except opening night)
- Saturday and Sunday with priority registration
- Access to stages and tracks (except Business Area)
Day Pass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of the event of your choice (Monday or Tuesday ot Wednesday or Thursday)
- Access to stages and tracks on the chosen day (except Business Area)
Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and tracks on Friday (except Business Area)
EMPOWER
For emerging talents driving transformation
Designed for micro-entrepreneurs, community leaders, and emerging talents who believe in innovation as a tool for impact.
- 1 dedicated event day (Saturday)
- Access to all stages and content tracks on the selected day (Saturday)
- It does not provide access to the "Criolo featuring AJULLIACOSTA" show.