Monique Evelle
From Under 30 to Brazil's most powerful woman by Forbes, Monique Evelle is the leading business and branding strategist for the generation of professionals and entrepreneurs shaping the new economy. Founder of Inventivos, a platform combining education, technology and investment, she made history as the youngest Shark on Shark Tank Latin America at 28. Recognized for her business results, she was named one of the 100 entrepreneurs of the year by Bloomberg Línea, standing out for two consecutive years as one of the 500 most influential people in Latin America. She is part of the select group of world leaders in Business and Entrepreneurship by MIPAD/UN and is among the professionals
The Power of Brand: How Branding Can Take Businesses to the Next Level
Every day, thousands of small businesses turn to EXAME magazine to share their stories. Beyond celebrating achievements, they also open up about the challenges they face. That is why Brazil's leading business media outlet created the reality show Management Reset (Choque de Gestão). In the series, accomplished business leaders visit small companies and help them overcome key obstacles. In this session, we'll revisit one of the most memorable episodes from the first season. Branding expert Monique Evelle worked with a bridal boutique chain to strengthen its brand positioning. The outcome? Join us to discover how a strong brand can transform a business and help entrepreneurs take their companies to the next level. *Sponsored Session – EXAME*
Business and Autonomy: Is Your Brand Working for You?
A strong brand goes beyond communication. It shapes strategic decisions, drives business models, and influences how the market perceives you. But how do you build relevance without losing authenticity or becoming trapped by your audience’s expectations? As a brand evolves, striking the right balance between consistency and adaptability may be the key to staying relevant and memorable.