Nizan Guanaes
Nizan Guanaes never stops reinventing himself and is a master in the art of communicating and generating value for his ideas. Founder of consultancy N Ideias, he is now a communication strategist for Brazil's leading companies and a start-up investor. One of the 5 most influential Brazilians in the world according to the Financial Times and named by Fast Company magazine as one of the 100 most influential Brazilians in business, Nizan is a UNESCO Global Ambassador and one of Folha de São Paulo's most talked-about columnists. A marathoner and triathlete, already at kilometer 63 of life, Nizan returned to study at Harvard and for all this, is nicknamed Phoenix by his closest friends, for his continuous
The Attention Economy: Happiness Is What Brings Money
In a world where attention has become the most valuable resource, Nizan Guanaes, Bianca Andrade and Gabriela Prioli discuss how brands and people build relevance in a scenario dominated by algorithms, information overload and increasingly selective consumers.