Nizan Guanaes
As CEO of N.ideias, Nizan Guanaes is a leading communication strategist behind some of Brazil’s major brands. Recognized by the *Financial Times* as one of the five most influential Brazilians globally, he serves as a UNESCO Global Ambassador and a columnist for the newspaper *Valor Econômico*.
Nizan revolutionized Brazilian advertising in the 1990s with the legendary agency DM9 and, in the following decade, transformed the market again by redesigning the agency model with Africa. He was also responsible for creating the country’s first major communication and marketing holding company, positioning Grupo ABC among the top 20 worldwide. The sales of DM9 and Grupo ABC stand as the two largest deals in the history of Brazilian advertising, further cementing his track record as an entrepreneur.
After turning 60, he returned to academia and, in 2023, completed the Owner/President Management (OPM) program at Harvard Business School. Nizan also supports Brazilian social entrepreneurship and invests in startups and impact-driven businesses.
He is the co-author—alongside Dr. Arthur Guerra—of the best-selling book *Você Aguenta Ser Feliz?* (published by Sextante). In 2025, he launched the 'CEO’s Talk Show' program in partnership with *Meio & Mensagem*, expanding his involvement in discussions regarding leadership, business, and society.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel
- Access to VIP area
- Fast Pass for the most in-demand sessions
- Shuttle service during the event
- Premium networking with investors, founders, and executives
Enterprise
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- Access to Business Area
- Premium show floors
- Meeting tool with one-to-one meeting scheduling
Explorer
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 7 days of event (except opening night)
- Saturday and Sunday with priority registration
- Access to stages and tracks (except Business Area)
Daypass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of event of your choice (Tuesday, Wednesday, or Thursday)
- Access to stages and tracks on the chosen day (except Business Area)
Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and tracks on Friday (except Business Area)
