Veronika Kryuchkova
Veronika Kryuchkova has spent 20 years building brands at Johnson & Johnson, Teva and Reckitt;the last five translating transformational ambition into consistent execution at scale.She works in the messy middle of transformation, where new strategy meets old habits and AI reshapes the work.
Her conviction: capability, not supervision, is what lets team deliver. This principle has become the foundation of her work leading the Reckitt Marketing Academy and equipping 2,500 marketers across 60 markets to act with speed and confidence.
Veronika is the host of the Get Superpowered podcast, now reaching listeners in 64 countries; she invests in and advisers to edtech start-ups and mentors young women.
Less Management, More Results: The Path to Autonomous Teams
Micromanagement is the greatest enemy of scale and the main bottleneck for founders who want to transform their startups into high-impact organizations. This session provokes a rupture in the command and control model, exploring how centralization of decisions stifles innovation and exhausts leadership. We will debate practical strategies to migrate from constant supervision to a culture of responsible autonomy, focusing on clarity of context, alignment of metrics, and building trust systems that allow the team to make critical decisions without direct supervision. Discover how to eliminate the bureaucracy of "copy me on the email" to free up the founder's time for strategic thinking, transforming groups of executors into high-performance teams that operate with speed, independence, and full alignment with the business's long-term vision.