2026
aug 09th -16th
ibirapuera park
são paulo
In August 2026, coming soon: an event that will connect innovation, entrepreneurship, and sustainable development to build the future of cities and position São Paulo as a global reference.
8 Days of Content,
Business,
Networking
and Entertainment
SP2B OPENING NIGHT kicks off the experience with Esther Perel, a New York Times bestselling author and psychotherapist. She will lead an inspiring keynote on the most pressing issues of our time, followed by a musical performance that blends insight and emotion.
SUN 09 AUG
MON 10 AUG
SP2B Day 1 kicks off in the afternoon with content sessions and the Expo, focusing on networking, innovation, and growth. Meanwhile, the official hotel hosts Investors Day and the Desbravadores Awards, both dedicated to driving business and unlocking new opportunities.
TUE - THU 11 - 13 AUG
The three-day SP2B core lineup integrates content, business, specialized training, the EXPO, networking, and entertainment, converging into an intensive experience of connections and opportunities.
FRI 14 AUG
Friday is dedicated to future entrepreneurs, bringing together university students, early-career professionals, and creators taking their first steps in the market, with content and experiences designed to inspire, guide, and accelerate their journeys.
SAT 15 AUG
At SP2B, we believe the future is only possible through real diversity and effective inclusion. On Saturday, we dedicate an entire day to micro-entrepreneurs, with a special focus on talent and leaders from underserved communities who, beyond major decision-making centers, drive innovation, creativity, and new market solutions.
SUN 16 AGO
Sunday is dedicated to entertainment and leisure. Ibirapuera Park becomes the space to experience a taste of SP2B through interactive activations, art installations, and sensory experiences, alongside outdoor cinema and live shows celebrating São Paulo’s cultural diversity. An invitation to explore the unexpected, connect, and celebrate a city in constant motion.
SUN 09 AUG
SP2B OPENING NIGHT kicks off the experience with Esther Perel, a New York Times bestselling author and psychotherapist. She will lead an inspiring keynote on the most pressing issues of our time, followed by a musical performance that blends insight and emotion.
MON 10 AUG
SP2B Day 1 kicks off in the afternoon with content sessions and the Expo, focusing on networking, innovation, and growth. Meanwhile, the official hotel hosts Investors Day and the Desbravadores Awards, both dedicated to driving business and unlocking new opportunities.
TUE - THU 11 - 13 AUG
The three-day SP2B core lineup integrates content, business, specialized training, the EXPO, networking, and entertainment, converging into an intensive experience of connections and opportunities.
FRI 14 AUG
Friday is dedicated to future entrepreneurs, bringing together university students, early-career professionals, and creators taking their first steps in the market, with content and experiences designed to inspire, guide, and accelerate their journeys.
SAT 15 AUG
At SP2B, we believe the future is only possible through real diversity and effective inclusion. On Saturday, we dedicate an entire day to micro-entrepreneurs, with a special focus on talent and leaders from underserved communities who, beyond major decision-making centers, drive innovation, creativity, and new market solutions.
SUN 16 AGO
Sunday is dedicated to entertainment and leisure. Ibirapuera Park becomes the space to experience a taste of SP2B through interactive activations, art installations, and sensory experiences, alongside outdoor cinema and live shows celebrating São Paulo’s cultural diversity. An invitation to explore the unexpected, connect, and celebrate a city in constant motion.
THE PERFECT BLEND OF NATURE,
URBAN LIFE, AND HUMAN CREATIVITY
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Explores how innovation and technology are reshaping business models. A track for those ready to reinvent themselves and turn challenges into sustainable growth. Six stages featuring technology-focused content.
- New Technologies
- AI
- Future of Work
- Learning & EdTech
- Cities & Sustainable Development
- FoodTech, Agriculture & Gastronomy
- HealthTech, Science & Wellness
- FinTech & Financial Systems
The hub of Enterprise Connections. This is where business and innovation meet, ideas connect, and collaborations emerge. A space for convergence, learning, and connections that drive the entrepreneurial ecosystem forward.
1- STARTUP STAGE: Startups and their solutions.
2- GROWTH STAGE: Financing structures, public policies, credit ,and project financing.
3- ENTERPRISE STAGE: Focused on SMEs and the challenges of sustainable growth.
4- BUILDER STAGE: Founders, C-level leaders, and influential voices in entrepreneurship discussing leadership, scale, and impact.
Highlights the role of humanities and culture as strategic assets for entrepreneurship. It celebrates authenticity, purpose, and identity as the foundations for building brands and businesses with soul.
The starting point for new business perspectives. Bringing together thinkers and creators who inspire entrepreneurs to break patterns, identify opportunities, and envision the future with fresh eyes.
- Purpose × Performance: companies as agents of social transformation
- Bootstrapping × Venture Capital
- Autonomy as a central business principle
- New success metrics beyond valuation
- Productivity economy × trust
- Customers as co-creators
- Designing new systems
- Diversity beyond symbolism
Celebrates the emotional and creative side of business. A place where entrepreneurs connect with collective energy, the audience, and experiences that spark inspiration, belonging, and movement.
Celebrates the emotional and creative side of business. A place where entrepreneurs connect with collective energy, the audience, and experiences that spark inspiration, belonging, and movement.
Celebrates the emotional and creative side of business. A place where entrepreneurs connect with collective energy, the audience, and experiences that spark inspiration, belonging, and movement.
Highlights the role of humanities and culture as strategic assets for entrepreneurship. It celebrates authenticity, purpose, and identity as the foundations for building brands and businesses with soul.
Highlights the role of humanities and culture as strategic assets for entrepreneurship. It celebrates authenticity, purpose, and identity as the foundations for building brands and businesses with soul.
Click to explore
the SP2B stages.
