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Innovation, Culture, and Entrepreneurship Festival

2026
09-16
AUGUST
IBIRAPUERA PARK
23.5874° S, 46.6576° W
The epicenter that drives the future
Here, São Paulo is no longer just the heart of business — it becomes the brain of what is yet to come.
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Where ideas connect

Entrepreneurship is putting the world in motion

In Brazil, entrepreneurship is reality. Every day, people turn uncertainty into direction, ideas into action, and context into opportunity.

Entrepreneurship means taking ownership. It means acting despite uncertainty. It means starting the movement.

SP2B was born from that purpose. A gathering that connects those who do, those who build, and those who want to go further — bringing together innovation, business, and people in a shared flow.

Here, connections are turning points. It is when the right people meet that ideas gain direction, projects leave the drawing board, and the future truly begins to happen.

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AND WHAT'S
2B EXPECTED?

A week to create the future we want to live

09/08
SUN

Opening night

Opening Night marks the beginning of SP2B with an experience that blends insight and emotion. The evening opens with an inspiring keynote by Esther Perel on the most pressing topics of our time, followed by a musical performance, creating an opening that sparks ideas, broadens perspectives, and invites the audience into the movement. (Exclusive to Platinum pass holders)

Opening night
THE PLACE
2B CONNECTED

Business Area

SP2B brings together, in a single environment, investors, companies, startups, and leaders operating at different stages of the innovation ecosystem. Through strategic content, practical training, and qualified networking opportunities, the event drives meaningful connections and supports entrepreneurs on their journey.

Divided into four stages — Growth, Builder, Enterprise, and Innovation — the area brings together founders and C-levels to SMEs and startups seeking real growth opportunities.

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SP2B Business Area — Conexões e oportunidades de negócio