WE SEE A GREAT OPPORTUNITY FOR

São paulo

TO POSITION ITSELF NOT ONLY AS AN ECONOMIC POWERHOUSE AND BUSINESS HUB BUT ALSO AS A CENTER FOR INNOVATION AND 21ST-CENTURY URBAN DEVELOPMENT DISCUSSIONS.

IN SÃO PAULO, WHERE INNOVATION AND TRADITION, WEALTH AND SOCIAL CHALLENGES COEXIST,WE ENVISION A MEGACITY THAT EMBRACES ITS CHALLENGES AND SEEKS PATHWAYS TOWARD A FUTUREWHERE PEOPLE AND THE PLANET COME FIRST.

the SP2B
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Inspired
Transformed
Connected
Together
Programming
august / 2026
Content

Panels and talks featuring renowned speakers to redefine the intersection between innovation and creativity, capturing the essence of a São Paulo that goes beyond business.

26
+2.000
+700
+800

STAGES
SPEAKERS
PANELS
HOURS OF CONTENT

connection

A platform dedicated to business and insights on leadership, startup culture, scalability, and innovation, bringing together investors, founders, and startups.

ENTERTAINMENT

Throughout the event, participants will have the opportunity to experience the best of São Paulo—whether through its cuisine at a food market featuring top local chefs and restaurants, its art showcased in installations, exhibitions, andperformances

the stage
Ibirapuera Park

Polo de entretenimento

E para complementar o conteúdo ímpar, negócios e networking, o Parque Ibirapuera se tornará um verdadeiro pólo de entretenimento, com shows, ativações, experiências impersivas e gastronomia, oferecendo ao público momentos para se divertir, relaxar e se conectar.

Entertainment hub

SP2B will take place at one of São Paulo’s most iconic landmarks – Ibirapuera Park. One of the most visited parks in Latin America, it stands as one of the world’s largest cultural circuits, offering the perfect blend of nature and urban life.