SP2B – São Paulo Beyond Business is a movement that will break boundaries and position São Paulo as the epicenter of a new era, where innovation, culture, entrepreneurship, and impact converge.
SP2B is not just an event. It’s a verb. It’s 'to be.' It’s about being ready for what’s to come. It’s the meeting point for those who dare to think differently, build bridges, and spark transformations. Here, entrepreneurs, investors, artists, leaders, and dreamers come together to debate, feel, and redefine the future we want to create.
At SP2B, the content challenges boundaries and questions the role of technology in today’s society. Connecting leaders, creators, and agents of transformation, the program fosters diverse dialogues that reveal not only trends, but also the cultural, social, and ethical impacts of innovations. More than just discussing technology, SP2B reflects on how it can transform realities, generate positive impact, and build a more conscious, inclusive, and humane future.
SPEAKERS
PANELS
HOURS OF CONTENT
STAGES
Enterprise Connections is the SP2B platform that drives the entire entrepreneurship ecosystem — far beyond startups. It serves as a meeting point for small and medium-sized businesses, entrepreneurs, investors, and industry leaders to create connections, share experiences, and generate business. With exclusive events, content stages, mentorships, roundtables, and the Enterprise Expo — a showcase of innovative solutions — the program expands opportunities, fosters collaborative innovation, and strengthens sustainable and inclusive growth.
Every day, SP2B invites the audience to experience much more than just the stages, with immersive experiences, art installations, and shows that celebrate the cultural diversity of São Paulo. The experience is rounded off with a diverse culinary, valuing both renowned chefs and the cuisine from the city's peripheral areas, offering a complete and inclusive experience.
Polo de entretenimento
E para complementar o conteúdo ímpar, negócios e networking, o Parque Ibirapuera se tornará um verdadeiro pólo de entretenimento, com shows, ativações, experiências impersivas e gastronomia, oferecendo ao público momentos para se divertir, relaxar e se conectar.
THE GREAT STAGE
SP2B also innovates by fully occupying Ibirapuera Park. Inspired by the logic of metro systems — a symbol of life in large metropolises — we transform each space into a station, which, through thematic lines, connect people, ideas, businesses, and cultures.
BEEHIVE: The marquee serves as the CENTRAL STATION, the main convergence point, where all lines meet and visitors can choose their path.
Purple line– transformation line
Connects the event's major strategic themes, bringing inspiration and the future into dialogue with practices and experiences.
Red line – vibration line
Maps spaces of culture, art, and music, merging the human pulse with the effervescence of creativity.
Yellow line – humanity line
Promotes dialogue on inclusion, social impact, and the human role in the technological age.
