Mariel Graziano
Mariel is Head of Branding LATAM at Mercado Ads, Mercado Libre's advertising division. She spent the last decade building categories and brands from scratch. She got her start in consumer goods, with roles at Reckitt and L'Oréal, before bringing that background to Mercado Libre, where she led Mercado Pago's positioning as a digital bank in Brazil, competing in one of the country's most complex sectors. For nearly two years at Mercado Ads, she has been creating experiences and narratives that bring the brand closer to major advertisers.
LinkedIn Summit - B2B Influence - Brand Built from the Outside In
The employee network of a company reaches 12x more people than the official page. An executive's voice engages 4x more than any other brand content. And 82% of B2B buyers say that creator content influences their decision. Companies spent decades building brands from the inside out, with guidelines, approvals and official channels. The 2026 buyer trusts the inverse path: the person, not the logo. Mercado Libre and Dell show how they transformed the organizational chart into a media plan, what unlocks an influence program within a large company and which number to present when the CFO asks if this turns into pipeline.