Mariana Guimarães

(Exclusive access for Platinum and Enterprise credentials). In Brazil, 90% of companies have a family profile, but only a small fraction survives to the third generation. What separates lasting empires from businesses that fragment into legal disputes? This session addresses the greatest challenge of this model: separating the role of "parent/child" from the role of "partner/director". We will discuss the importance of family governance, the creation of advisory boards, and the delicate succession process — where the baton must be passed by competence, not just by inheritance. Learn to professionalize management without losing the essence and values that founded the business, transforming family trust into an unbeatable competitive advantage in the market.