Skip to main content

Maira

CEO
Inteli

Since 2020, she has served as CEO of INTELI – Institute of Technology and Leadership, a non-profit higher education institution founded by the partners of BTG. Previously, she served for two years as Vice President of Academic Affairs and Innovation at Ibmec.

She spent 18 years at Cia de Talentos Group, including seven years as CEO, leading recruitment, talent acquisition, and the management of trainee, internship, and leadership development programs for some of the largest companies in Latin America.

She is the co-founder of Bettha, an online career education platform, and co-author of the book Sua Carreira (Your Career), part of the Conta Corrente collection. She also serves on the Board of Directors of Banco Pan and on the Advisory Boards of Cia de Talentos, Recode, and the BTG Social Responsibility Committee.

She holds a bachelor's degree in International Relations from FAAP and a bachelor's degree in Philosophy from Mackenzie University. She also completed a specialization in Human Resources Management at FIA and an executive program in Leadership Management at the Haas School of Business, University of California, Berkeley.

Leadership: Deciding without all the answers

11/08 · 12:00 - 12:40
Sala Mentoria

*Registration only for Platinum and Enterprise credentials. Sign up through our app starting July 20, 2026* Leading is making decisions when information is incomplete and the future is uncertain. Waiting for the perfect answer almost always means missing the right moment. A conversation about courage, judgment, and the responsibility of deciding amid uncertainty.

Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

A experiência completa: opening night exclusiva e acessos no Hotel Unique.

Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.

Everything in Enterprise, plus:

  • 8 dias de evento
  • Opening Night exclusiva com Esther Perel
  • Acesso a área VIP
  • Fast Pass para os conteúdos mais disputados
  • Shuttle para deslocamentos durante o evento
  • Networking premium com investidores, founders e executivos
R$ 4.720,00
BUY now

ENTERPRISE

Acesso direto a quem decide: networking com investidores e executivos na Business Area.

Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.

Everything in Explorer, plus:

  • 7 dias de evento (exceto opening night)
  • Acesso a Business Area
  • Pista premium nos shows
  • Meeting tool com agendamento de reuniões one-to-one
R$ 2.360,00
BUY now

EXPLORER

Nosso passaporte para conhecimento, conexões e experiências.

Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.

Everything in Day Pass, plus:

  • 7 dias de evento (exceto opening night)
  • Sábado e Domingo com inscrição prioritária
  • Acesso aos palcos e trilhas (exceto Business Area)
R$ 1.180,00
BUY now

Day Pass

Para quem quer encaixar o SP2B em uma agenda apertada.

Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
  • 1 dia de evento à escolha (terça, quarta ou quinta)
  • Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
R$ 590,00
BUY now

Z PASS

Para pessoas jovens empreendedoras dando primeiros passos no mercado.

Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
  • 1 dia de evento dedicado (sexta-feira)
  • Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
R$ 320,00
BUY now