Leonardo Pires
Head of eCommerce, Digital and Omnichannel at Mondelēz International, leads the digital strategy and sales channel expansion in Latin America for brands such as Oreo, Lacta, Bis, Trident and Club Social. Expert in omnichannel, digital intelligence and consumer journey transformation, has built e-commerce operations from scratch in FMCG multinationals, with experience at P&G, Ambev, VF Corporation and Kimberly-Clark. Works at the intersection of trade marketing, consumer data and technology, developing B2B, B2C and D2C models and alliances with the region's main marketplaces. Business Administrator from Insper, with postgraduate degrees from FIA and Singularity University.
AddTalks - From Delivery to Desire: When Convenience Becomes Enchantment
How to transform convenience, personalization and experience into growth levers? To delight a consumer who today navigates through various channels — and can reach up to nine different purchase journeys — Mondelēz Brazil structured an integrated digital ecosystem that leveraged the results of Easter 2026 and broke records. The strategy went beyond presence on virtual shelves: through strategic partnerships with customers, from the delivery app to social networks, the company created real connection with the consumer at each point of the journey. *sponsored session AddMind