Juliano Martins
Consultant, advisor, associate professor at Fundação Dom Cabral and executive in the media market. I have over 20 years of experience in companies such as Samsung, Xerox, Grupo Globo and Sonda IT, in addition to international executive education at Harvard Business School and Kellogg School of Management.
Scaling Command: The Math Between People and Resources for Growth
Selling more is easy. Selling more without breaking the company is the challenge. Every growth curve hides a trap: revenue goes up, but cash flow doesn't keep pace. Hiring too much, stocking too much, promising deadlines that operations can't sustain — these are mistakes that only show up when they're already costly. Scaling sales requires more than closing contracts: it requires forecasting working capital, adjusting margins before they erode, and knowing when to say no to an order that's too big.