Juliana Calderón
Juliana Calderón is a facilitator, speaker, and consultant specializing in Nonviolent Communication, Psychological Safety, and Trust Culture. For 10 years, she has helped leaders and teams build better relationships, navigate difficult conversations, and create more collaborative, healthy, and sustainable work environments. She has led training and development processes for companies such as Vale, Natura, SAP, Ambev, Bradesco, KPMG, Globo, and Gol Airlines. She holds a bachelor's degree in Social Communication from FAAP, with specialization in Nonviolent Communication from Instituto Tiê and the Center for Nonviolent Communication (CNVC), and training in Coexistence Technologies and Peace Culture from
The Myth of the Infallible Founder: Vulnerability Is the New Competitive Advantage for Leaders
In this session, we demystify the archetype of the "infallible founder" to present vulnerability as the technical foundation of horizontal leadership. The debate explores how the courage to admit uncertainties and open decision-making processes eliminates the bottlenecks of rigid hierarchy, creating a culture of radical trust and real autonomy. We will discuss how founders who "make use of" transparency manage to build more agile organizations, where responsibility is shared and innovation does not depend on a single voice at the top. It is a practical dive into how to transform human openness into a sovereign competitive advantage, proving that, in the platform-city, horizontal management fueled by authenticity is the shortest path to engagement, talent retention, and high-performance execution.