Educativo
The Education Center of the Afro Brasil Emanoel Araujo Museum is responsible for mediating and building meanings and dialogues with the Museum's collection. It guides its actions through programs and projects aimed at diverse audiences, structured from an anti-racist educational perspective and decolonial methodologies.
An Hour at the Museum: The Museum as an Enterprise
This museum did not emerge by chance. The Museu Afro Brasil Emanoel Araújo is, in itself, an enterprise: it was born from a vision, required curation, negotiation, politics and persistence to become the first Brazilian museum dedicated to art and culture of African origin. Founded in 2004 in the heart of Ibirapuera, the museum brings together a collection of more than 10 thousand pieces that document, preserve and celebrate a heritage that Brazil took centuries to officially recognize. In this session, the museum is the starting point for thinking about entrepreneurship as an act of creating cultural, historical and symbolic value. In a session specially curated for SP2B, mediated by one of the MAB educators, participants will be invited to reflect on what it means to build an institution of this magnitude, and then be guided through the space with different eyes: not just as visitors, but as entrepreneurs in dialogue with the works and with the history that has been preserved.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



