Dado Schneider
PhD in Communication from PUC/RS; creator of the CLARO mobile brand; researcher of the behavior of Generations Z, Alpha and Beta.
Generational Leadership: Managing conflict between generations in the workplace
The corporate board has become the epicenter of a generational collision where dividend-focused experience meets the demand for purpose and agility, requiring a "stressed" dialogue between those who hold capital and those who hold talent. This session explores how to align long-term profit expectations with the urgency of transformation from new leadership, focusing on practical governance strategies such as reverse mentoring, updating board language for the 21st century, and preventing strategic paralysis caused by clashing values. By debating generational diversity as an engine of innovation, the meeting reveals how to ensure the continuity of organizational culture during leadership transitions, securing the continuous attraction of global "smart money" in a constantly changing market.


