Claudia Vilhena
Vice President of Marketing, Growth and Sales at Bold, holding company of the Outback, Abbraccio and Aussie brands. Over 20 years of experience in marketing, sales, CRM, branding and data with previous roles at companies such as Itaú, Carrefour and Sam's Club.
Scaling Command: The Math Between People and Resources for Growth
Selling more is easy. Selling more without breaking the company is the challenge. Every growth curve hides a trap: revenue goes up, but cash flow doesn't keep pace. Hiring too much, stocking too much, promising deadlines that operations can't sustain — these are mistakes that only show up when they're already costly. Scaling sales requires more than closing contracts: it requires forecasting working capital, adjusting margins before they erode, and knowing when to say no to an order that's too big.