Caio Casseb
Consultant with 20+ years of career in consumer insights and innovation. Former Innovation professor at ESPM, with executive education from MIT and Columbia. As co-founder of Scoop&Co, led projects for giants like Google, Heineken, and Nestlé.
Lab: The New Consumption Has Its New Rules. Is Your Business Ready? [by BlastU]
Your customer has changed. And the rules of purchasing have changed with them. Today people discover products before even searching for them, trust communities more than campaigns, and buy content beyond products. Entertainment, content, and consumption are no longer competing for attention: they have become part of the same experience. Brands understand that selling is no longer about convincing. It's about capturing attention, building trust, and creating experiences that people want to share. In this Lab, we will explore the new rules of consumption and how they are transforming the way we communicate, build brands, and win customers. Based on real cases, you will discover practical strategies to compete in the new game for consumer attention.