Bianca Dramali
LinkedIn Top Voice. Specialist in behavior, culture, and consumption. Creator of the "Strategic Curiosity" concept. PhD in Communication with a focus on Consumer Studies; MBA in Business Administration and Information Systems; MBA in CX (Customer Experience) Management; Bachelor’s degree in Advertising. 30 years of experience in marketing and communication, having worked at FCB Communication Group, Editora Campus Elsevier, and Grupo Globo. Has been working as a consultant and educator since 2011. Research projects, consumer insights, marketing and communication planning, branding, CRM and loyalty programs, EX, CX, service excellence, and organizational culture.
B2B, B2C or B2Anywhere? What Consumer Anthropology Reveals About the Future of Sales
Purchasing behavior has never been so difficult to predict, and never been so possible to understand. Before the acronym, there is a human being with desires, contexts and contradictions. This panel starts from the anthropology of consumption to decipher what really motivates purchasing decisions, how these patterns have been transforming in recent decades and what the entry of AI changes — irreversibly — in the relationship between brands, products and people. The debate explores how companies that listen before selling are eliminating friction, shortening chains and reaching the consumer where they really are. Not as a channel choice, but as a precise reading of behavior. What data reveals, what ethnography still captures that algorithms cannot and what every company needs to observe now to not lose the conversation with their own customer.
Be a Voice, not an Echo: Consumer Trends, Businesses of the Future.
This panel presents the study of consumption trends and the impact of behavioral changes, driven by digitalization, the convenience economy, and how this has guided strategic decisions and driven innovation. What processes, sources and tools help interpret the cultural and behavioral transformations of society to build value ecosystems, generate relevant connections and lead the markets of the future? The panel explores how companies are adapting their strategies to serve increasingly connected, demanding and experience-driven consumers. Among the topics addressed are the evolution of consumption habits, the rise of digital ecosystems, monetization models based on recurrence and engagement, audience, consumption frequency as a strategic asset and the challenges of building brands capable of influencing behavior and generating belonging. Convenience-based ecosystem redefines people's relationship with their time, their choices and their routine.