Alexandre Coimbra Amaral
Alexandre Coimbra Amaral is a psychologist, bestselling author, speaker, and consultant in corporate mental health. Holding a master’s degree in Psychology from PUC Chile, he has spent over 20 years supporting executives and organizations in creating healthy, innovative, and sustainable workplaces, where mental health is understood not only as individual care but as a core business strategy. Author of six influential books, including Toda ansiedade merece um abraço, and creator of the podcast Cartas de um Terapeuta, one of Brazil’s most listened to, he connects science, clinical experience, and accessible language to inspire leaders to face contemporary dilemmas with courage and humanity.
The Attention Economy and Collective Mental Fatigue
We live in an environment shaped by platforms, algorithms, and digital stimuli that compete for attention continuously and systematically. At the same time that mental exhaustion grows, technology-based solutions emerge promising focus, balance, productivity, and well-being. Do these tools represent a new path of care for the mind or are they merely adaptive responses to a system that produces its own illness?