Adriana Barbosa

(Exclusive access for Platinum and Enterprise credentials). IBGE statistics are relentless: most Brazilian companies do not survive their fifth year. But what separates businesses that collapse from those that become antifragile? This session dissects the internal structure of companies that transform crises into scaling steps. We go beyond the obvious to explore the construction of trench governance, liquidity management as an attack strategy, and the critical transition from "founder-operator" to an ecosystem of resilient processes. The debate focuses on how to shield the CNPJ against credit volatility, how to keep innovation alive without burning vital cash, and what management rituals ensure longevity. A practical guide for entrepreneurs who seek not only to endure, but to dominate the market through a business architecture designed to thrive in uncertainty.

Purchasing power does not always translate into real access to markets, networks and opportunities for those who produce. How is consumption organized, where does money flow and what structures determine who can transform demand into sustainable business? By linking market data with the practical experience of those who build bridges between producers and consumers, the conversation proposes understanding consumption as a starting point for a more just and structured economy. Entrepreneurship, in this context, means recognizing that having purchasing power is not the same as having market access, and that closing this gap is, in itself, a strategy for the future.