Wilson Ferreira Jr
Wilson Ferreira Junior is a journalist and entrepreneur.
He is a Managing Partner of ETNA and Spice agencies and Chairman of the Board of AMPRO (Brazilian Live Marketing Association). He began his career as a television scriptwriter and later worked as a newspaper, radio, and primarily television journalist.
He is the co-organizer of several publications and co-producer of the feature-length documentary series Brazil's Biomes and the Bioeconomy.
Since 1995, he has worked in the communications industry, specializing in brand content and live marketing. He has been named Institutional Personality of the Year at the Caio Awards for four consecutive years.
AMPRO Summit: Experiences that Transform Society: The Social Impact of Experiential Marketing
How can experiential marketing mobilize people, generate collective engagement and produce real social impact? The conversation proposes to discuss what changes in society when experiences expand connections, participation and capacity for transformation.
Connecting Creativity: The Intelligence Behind Brand Experiences
How creativity, background, strategic intelligence, and human sensitivity keep turning experiences into results, even in an AI-driven market.