Vitor Souza Bastos
Vitor Bastos is CEO of Tambor.biz, a researcher, consultant and speaker specialized in Creator Economy. For nine years he has been connecting brands, creators and communities through strategy, data and cultural impact. He leads proprietary research on influence and Creator Economy, transforming data into insights for the market. He is pursuing a postgraduate degree in Creator Economy at ESPM.
LatinoCore: Why Brazil is the New Value Laboratory of the Global Market
(Exclusive access for Platinum and Enterprise credentials). Traditional Soft Power is being challenged and global capital has begun to look toward where resilience is tested daily. Brazil is not just a hub of creativity; it is the largest laboratory of efficiency on the planet. This session dissects "LatinoCore" and "Jeitinho Brasileiro": our unbeatable capacity to operate in chaos and transform territory, culture and identity into infrastructure of value and innovation. We will debate why success references will no longer come only from the North, but from a South that understands that narrative is a strategic asset. A dialogue between global capital, social science and technological ancestry to reveal how Brazilian companies are dominating international markets with leaner, more profitable models that are connected to reality.