Vinicius Aranha
Advertising professional, designer, professor, and Creativity specialist. With 20 years of market experience, he has worked in retail, advertising agencies, innovation consultancies, corporate education schools, and the financial market. He is the founder of CRIATIVE-SE, a free training platform for Creativity, and co-founder of Test Makers, an idea and business prototyping consultancy. He is also a keynote speaker on Creativity, with expertise in Design Thinking and innovation.
Where to Get Ideas for New Businesses... and Implement Them
In this panel, two entrepreneurs open up about the backstage of creation: where the idea came from, how it was tested, what reality forced them to pivot, and what only became clear after the business was already running. An honest conversation about the real process of innovating — from insight to execution. Because between spotting an opportunity and building something that works, there is a path full of prototypes that failed, models that needed to change, and bets that required courage to be made.