Victoria Luz
Founder and Chief Strategist at MIND.AI, a Brazilian artificial intelligence consultancy. I help companies move beyond the hype and apply AI with purpose, from strategy to automation. Advisor to CNDL on AI regulation (Bill 2338/2023), speaker, author of the book 'Beyond the Hype,' and awarded Innovative Entrepreneur by Insper. I believe in AI that brings businesses closer to real results and people to better decisions.
AI Ethics Applied to Entrepreneurial Practice
As artificial intelligence tools come to support strategic decisions, customer service, recruitment and content production, debates about algorithmic biases, automated decision-making, authorship and social impacts also grow. This panel proposes to examine AI in light of ethics, discussing transparency, accountability and equity in the use of these technologies. In the field of entrepreneurship, the central question becomes strategic: which functions can, and should, be automated? And which need to preserve moral judgment and human sensitivity? To undertake, in this case, is to recognize that behind every algorithm there is a human choice, and that this choice has consequences.


