Vic Ceridono
Vic Ceridono, founder and CEO, has 20 years of experience and is a beauty authority. She is a journalist, pioneer in creating digital beauty content, author of the best-selling book 'Dia de Beauté: a makeup guide for real life,' and a makeup artist. She was beauty editor at Vogue for 8 years and provided consulting services for major brands in the segment. In 2022, she founded Vic Beauté, her makeup brand that offers a combination of practicality and high-performance formulas.
Engaged Communities Fuel Beloved Businesses
Brands that create digital rituals generate emotional connections and repetitive behaviors, generate engaged communities that transform purchase into habit or ritual of belonging. These everyday life gestures bring meaning and security and yes, create communities and transformations in building beloved brands.