Veronica Oliveira
A Black woman from the outskirts of eastern São Paulo, former house cleaner and current 'ideas cleaner', Veronica Oliveira, creator of @faxinaboa, uses her trajectory to inspire. Presenter, writer, single mother and content creator, in 2020 she launched the book 'My Life Cleaned Up – I Didn't End Up as a Cleaner, I Started There', where she shares the experiences that transformed her into the communicator she is today. Today she talks to her audience about daily life and reflects on social issues, also addressing the care economy – the unpaid work that often falls on women. With her content, she inspires everyone to value their work and journey, whatever their profession.
Why Become an Entrepreneur? The Art of Building Tomorrow Is Still the Best Business
In a scenario of growing automation and hyperconnected markets, entrepreneurship transcends career choice to consolidate itself as a manifesto of courage and pursuit of freedom. This panel closes SP2B with a necessary reflection on the real impact of idealizing, scaling and sustaining a business amid uncertainty. We will debate how the "owner's attitude" — the act of taking the reins and acting despite the unknown — remains as the most resilient engine of transformation and innovation in the platform-city. Beyond profitability metrics, the focus here is the founder's legacy, the tenacity to navigate chaos and the purpose of building solutions that generate value for society. It is an invitation to rediscover the original motivation and reaffirm that entrepreneurial protagonism is the most powerful answer for those who wish to shape the future.