Vanessa Lucian
Empreendedora e fundadora do Noiva no Civil, uma rede de lojas de vestidos de noiva para quem deseja casar no civil. A rede vende pela internet e em lojas físicas em Osasco e Sto André. Vanessa participou da primeira temporada do Choque de Gestão, reality show de negócios da EXAME, e teve sua operação analisada por Monique Evelle.
The Power of Brand: How Branding Can Take Businesses to the Next Level
Every day, thousands of small businesses turn to EXAME magazine to share their stories. Beyond celebrating achievements, they also open up about the challenges they face. That is why Brazil's leading business media outlet created the reality show Management Reset (Choque de Gestão). In the series, accomplished business leaders visit small companies and help them overcome key obstacles. In this session, we'll revisit one of the most memorable episodes from the first season. Branding expert Monique Evelle worked with a bridal boutique chain to strengthen its brand positioning. The outcome? Join us to discover how a strong brand can transform a business and help entrepreneurs take their companies to the next level. *Sponsored Session – EXAME*