Vanessa Chiarelli Schabbel
Executive Director
Bop Comunicação Integrada
Vanessa Chiarelli Schabbel is Executive Director and founder of Bop Comunicação Integrada, a Live Marketing and communications agency. With over 15 years in the market, she is the creator of Oasis Connection, the Eventando podcast, and MeetCafé. Winner of 5 jacarés at Prêmio Caio, 2 trophies at Prêmio ABC, 2 trophies at Bexs Awards (Promoview), plus Gold as "Boutique Agency" at Bexs Awards and elected "Best Live Marketing Professional" at Prêmio ABC in 2025 and "Best Professional" at Prêmio Live by Promoview in 2026.
How to Build a Career in Experiential Marketing: Paths, Areas and Opportunities
11/08 · 15:00 - 15:45
SP2B Connect
The conversation will show the different entry points into the market and will help demystify the idea that there is only one professional profile to build a career in Experience Marketing.


