Valmir Andrade
Valmir Andrade is Chief Platform Officer (CPO) at Privalia and has nearly 30 years of experience in e-commerce, marketplace, retail and technology. Having worked at some of the main operations in Brazilian digital retail, he participated in the launch and development of platforms such as Americanas.com, Ponto Frio, Extra, Walmart, Carrefour and Dafiti, among others. A specialist in digital transformation, data and innovation, he has led large multidisciplinary teams throughout his career. At Privalia, he was responsible for creating and expanding BrandsPlace and, as CPO, leads the platform's evolution with a focus on technology, artificial intelligence, consumer experience and business scalability.
Agile Channels: The New Ecosystem of Efficiency and Attraction
This panel discusses how Kenvue and Privalia design their market strategies in the data era. The debate addresses the modernization of legacy consumer goods brands through Artificial Intelligence and operational efficiency.


