Valeria Borghi
Valéria Borghi is a senior Marketing, Branding, and Communications executive with over 15 years of experience leading brand-building strategies, consumer engagement, and business transformation in the consumer goods and healthcare sectors. Currently, she serves as Head of Marketing at Medley, a Sanofi group company, leading brand positioning initiatives, sports sponsorships, integrated communications, and business growth. Throughout her career, she has stood out for combining strategic vision, innovation, data analysis, and cultural relevance, developing brand platforms that strengthen the connection between companies, consumers, and society.
Globo Presents: Performance, Data and AI – and Creativity, Where Does It Fit In?
Artificial intelligence already produces, segments, tests and optimizes campaigns at scale. When technology becomes accessible, it may cease to be a differentiator. What starts to distinguish a brand is that which no algorithm can replicate: a worldview capable of creating meaning and relevance.