Valdeck Junior

Journalist from PUCCAMP, postgraduate in Global Management and Marketing from EACH-USP, has worked in communication and marketing for over 30 years. Started his career in journalism, working for TV stations, radio stations, and newspapers, then moved to PR agencies, later transitioning to Advertising and Live Marketing. Currently CEO and partner at Sallero agency, where over the past 10 years he has also held management positions in new business, client services, and operations. Throughout his Live Marketing journey, he has led projects for companies and brands such as Coca-Cola, Heineken, Diageo, Banco do Brasil, L'Oréal, Sem Parar Empresas, Boehringer Ingelheim, Bayer, among other major market