Tiago Trindade
Brazilian creative and entrepreneur with over 22 years of experience in advertising, having worked at agencies such as Lew'Lara/TBWA, Artplan, and Fbiz, contributing to brands like Adidas, Jeep, Pepsi, Rexona, Domino's, and Rock in Rio, as well as projects with TikTok, Spotify, Nivea, and Itaú.
He is co-founder, partner, and CCO of Digital Favela, which has connected over 50,000 creatives from favelas to more than 500 brands through campaigns, content, and training programs, and co-founder of MUVUKA, a street creativity and strategy company.
Awarded at Cannes Lions, One Show, and Clube de Criação, he was a juror at Cannes Lions and jury president at Clube de Criação in 2024, and speaker at SXSW
The revolution from the peripheries: the new address of GDP
The growth of home-based entrepreneurship, digital informal work, and neighborhood and periphery microeconomies reveals new forms of production and income that challenge regulations, infrastructure, and urban planning. How does the home cease to be merely a space of consumption and also become a productive space? We will raise discussions about formalization, inequality of access, economic security, and the role of cities in supporting (or limiting) these initiatives.